highinvolvementproduct.com - Financial Terms by InvesTerms Business Glossary

High-Involvement Product
Purchase over which a consumer takes his or her time and trouble to reach a buying decision.

Pacific Blue plans worry crews
Pacific Blue Airlines says it remains in an expansionary phase with New Zealand operations, despite a report that its staff are fearful about being rehired following a contract change....
7/18/2008 5:00:00 PM
Stuff.co.nz - Business